Why have a strategic plan?
A strategic planning process identifies which strategies will ensure that a non-profit will achieve its mission. As staff and board engage in the process, they become committed to goals, approve priorities for implementation, and also commit to revisiting the organization’s strategies on an ongoing basis as the organization’s internal and external environments change. Many non-profits start the process by identifying the non-profit’s strengths, weaknesses, opportunities, and threats, in what is commonly called a “SWOT” analysis. The plan should have specific goals and action plans and resources needed to accomplish them. As a general rule, strategic plans should be reviewed and revamped every three to five years.
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